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Never give up

Never give up

Published April 2, 2025

It's April 2nd, and after a bit of a podcast break, here's a massive update: Insider, the subscription-based platform for musicians (think OnlyFans meets Spotify, but way better for artists), just launched a custom app for two Dartmoor-based artists. The results? Explosive.

In this episode, I dive into:

  • Why giving up is not an option

  • How we hit a massive spike in users and revenue

  • The power of building bespoke tools for artists

  • Why fun and memes might be your startup’s secret weapon

  • And how AI is becoming part of my marketing team (yes, really)

I also talk about the creative joy of collaboration, ChatGPT as a “vibe marketeer,” and the meme-powered marketing strategy we're testing out. If you're building something for artists, or are an artist—this one's for you.