UX is no longer a ‘nice to have’ it is an essential part of winning and retaining customers. In this presentation Dan will unpack the value and importance of UX and use a recent Veeva My Insights dashboard case study to demonstrate the impact good UX and co creation can have on next best actions and sales effectiveness.
Filmed at the Pharma MCM Meetup, 19th November – Harnessing and humanising UX and AI for greater sales effectiveness
Thoughts on a recent article about an influencer with millions of followers struggling to sell products to their followers
Make sure your followers are the right audience for the type of product you’re trying to push. If not, use ads to find the right audience.
Sell with a compelling narrative. Share why you believe a product is worth their time/money.
Post often about the product. Seeing your genuine enthusiasm (posting multiple times) is going to social proof it, leading to a greater potential of a sale. Self-promotion can be tough but it’s so necessary!
It was great to speak to NTU computer science students. Was there as part of a ‘Work in tech’ event where a few of us Fellows gave intro presentations, Q&A, then conducted some mock interviews with the students to give them some good experience and constructive feedback.