The essentials of User Experience and its impact on sales effectiveness

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UX is no longer a ‘nice to have’ it is an essential part of winning and retaining customers. In this presentation Dan will unpack the value and importance of UX and use a recent Veeva My Insights dashboard case study to demonstrate the impact good UX and co creation can have on next best actions and sales effectiveness.

Filmed at the Pharma MCM Meetup, 19th November – Harnessing and humanising UX and AI for greater sales effectiveness

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