Starting A YouTube Channel – What I’m Learning

Guy being filmed

Reading and writing blogs can broaden perspective and strengthen your writing skills.

At University we were all encouraged to document our critical thinking and creative process by blogging. We’d consistently add to our personal blog over the three years of study.

After months of writing blog posts, I decided to do something different, to learn a new skill; vlogging (video blogging).

I started to simply recording short videos and not edit or cut any of my mistakes to give me an idea of how good I was.

Over 10 short videos I saw vast improvements in my confidence and communication.

Now married to a gorgeous corporate lawyer-come vlogger, I’ve decided to start vlogging again.

You can subscribe to my YouTube channel to watch my videos. Here’s my first:

Also three channels that have inspired me to vlog:

So in starting again, I now wanted to share the lessons I’m learning and the benefits I’m seeing.

I’ll also keep adding to this list as an encouragement to others who are thinking about vlogging for themselves.

Benefits of vlogging

1. Become a better communicator and story teller

Vlogging has increased my confidence in front of a camera.

It’s helped to unite my thinking with my speaking so there are less ‘umming’ and ‘aring’.

2. Diversify your content

Video content in my opinion is more engaging than written content.

It also increases time spent on your site or page as users are more likely to watch a video rather than read a long post.

3. Connect with your audience and get your personality across

I’m now contributing to the YouTube community. I’m sharing more about myself, my personality and my life.

4. Learn new skills

I’m learning new skills in video editing and video marketing.

I’m currently just using iMove to edit and some search engine optimisation (SEO) tips to craft optimising video content.

Read my tips to boost your YouTube views.

5. Learn from others

I’ve started to interview friends that are contracting or running businesses of their own.

In doing this, I’m learning about their industry and field.

6. It doesn’t have to be perfect

For me, it’s better to get the content out there rather than perfecting each video for a prolonged period of time.

7. A starting point for your podcast

If you strip the audio from your video and upload to, you now have your very own podcast.

You can check my podcast on Spotify or

I’d like to hear your tips on vlogging, so feel free to share them in the comments below.

Subscribe to my Youtube channel and continue to shine bright like a Ryland.

5 Step Guide To Boosting Your YouTube Views

Film camera

YouTube could become your best passive income generator.

You know you have great videos, you have monetisation enabled and now you’re glued to your analytics.

In my case, I’m glued to my fiancé’s analytics.

I use all the techniques outlined below to optimise her videos.

If you’re interested in relationships, fashion or corporate law Follow KimaOnline.

Plug over, I promise.

Also a note of warning before we continue: Patience is required.

Following these simple steps to optimise your YouTube videos could see your revenue increase over time.

So here we go:

1. Get the YouTube Creator Studio app

Whether you have an Android or an iPhone, consider downloading the YouTube Creator Studio app.

It’s filled with useful data, graphs and helpful analysis on all of your videos.

The Creator app will help track the effectiveness of your changes in increasing your views.

2. Experiment with keyword research

Under the ‘Audience’ tab within your Creator app, you’ll be able to see which countries view your videos the most.

Using this data, jump over to Google Trends and let’s geek out on search terms.

For our Nigerian Wedding White Guy Dances Video, I looked at some variations to produce the best results.

Within Google Trends, you can compare search terms from selected countries.

Keyword research around ‘weddings’

Here’s some YouTube search data for the following key phrases:

  • Black Wedding
  • African Wedding
  • Nigerian Wedding

United States, past 12 months

United Kingdom, past 12 months

Although we decided to go for ‘Nigerian wedding’, ‘Black wedding’ from a purely optimisation perspective could have proven better for natural search discovery.

You could even go one step further and look at search term variations for white guy, white man and white boy.

3. Add keywords to your video

As a YouTube veteran, you will have heard of the ‘boyfriend tag’ – an introduction to someone’s relationship through stories that the boyfriend tells.

In publishing your boyfriend tag, you want to focus on those exact keywords. You should include those keywords…

  1. at the start of your title
  2. within your description
  3. within the videos meta data (keywords)

You can again use Google Trends to help you discover related queries. I’d suggest adding some of these into your bank of keywords.

4. Create a great thumbnail

Once you’ve got your content optimised, you’ll then need to think about your thumbnail design.

Two things I’ve experimented with recently:

Try to disrupt the visual flow of the search results. Do this by adding more whitespace or changing the shape of your thumbnail.

Consider adding some sort of frame to again make the content of your thumbnail stand out against other videos.

5. Review search terms

Once your video has been public for some time, you’ll start to see how well it’s performing.

Under the ‘Discovery’ tab within your Creator app, you’ll find ‘Top YouTube search terms’. This is a list of search terms used to find your video.

You should consider adding these terms to your video’s meta data to make it more discoverable.

So to recap, optimise your YouTube video using these 5 steps:

  1. Get the YouTube Creator Studio app
  2. Experiment with keyword research
  3. Add keywords to your video
  4. Create a great thumbnail
  5. Review search terms

Hope you enjoy seeing those view counts rise.

If you have any tips, share them in the comments below.