How To Focus On Your Vision

Eye

Where there is no vision, there is no hope

George Washington Carver

It makes you think doesn’t it?

What’s your vision?

Have you discovered your purpose?

What’s the dream? The big picture?

Why do you do the things you do? What are you building up to?

The deep ‘why’ behind these types of questions can make them hard to answer, but for me, it’s important to know the ‘why’.

Defining your ‘why’ can shape everything you do. A measuring stick of sorts.

Does this help or hinder the vision? Yes/No.

It’s considered to be a pivotal part of a business strategy.

My ‘why’ has changed over the years.

From becoming a rubbish collector – due to their cool trucks – to a serial entrepreneur/inspirational speaker. Things can change.

In 2015, I wrote simply:

Building on my talents: music and creativity. Applying my character: encourager and inspirer.

By 2017 it had changed:

To inspire and support entrepreneurs at all levels. Through mentorship and collaboration to develop strategies to solve business problems. To provide practical solutions across content, design and development.

Your vision will be unique to you. It will also change over time.

1. Set your vision

Take time to meditate on what you’re good at. What do you want to achieve?

Write it down.

Consider sharing it with close friends to get their feedback on it.

2. Measure all your activities against it

Achieving your vision requires time and energy.

To increase time and energy consider simplifying your life around your vision.

Write down all the things you do in life: job, friendships, social life, sports, etc.

One by one, assess whether that item needs simplifying or changing.

It could mean changing a few things.

It could mean saying ‘No’.

But it could also mean saying ‘Yes’ to things that compliment your vision.

Focus on your vision

3. Regularly refine your vision

Plan in times to review your vision.

Have those changes to simplify helped you towards achieving your goal?

Has your vision changed? If so, it’s ok. Write down your new vision.

Repeating this process can help you prioritise your vision.

The talk of ‘vision’ hopefully isn’t so daunting now.

Set your vision. Measure against it. Refine it often. Circulating these three points will help focus your time, energy and efforts – they’re all valuable.

So how has setting a vision increased your dive and focus?

Customer Feedback – Why Listen to it?

Woman on phone

Before I share on the importance of customer feedback, think of three people in your life that appreciate and value you.

What’s common between them?

Could it be how they listen to you? For me, it is.

When they listen, it makes me feel valued.

From people to products, customers need the same.

To feel valued.

Consider not only listening, but watching too.

Their interactions with your product or website can sometimes show much more than just words or an opinion.

In putting your customers above your own interests you’ll produce a product that your customers will love.

Consider these three steps within your products:

1. Collecting quality customer feedback

Use heatmaps, visitor recordings, conversion tunnels and customer surveys. Hotjar is a great customer feedback tool and a fantastic place to start.

Heatmaps

Heatmaps can help reveal visitor behaviours.

Through a graphical representation of data, heatmaps visually represent clicks, taps and scrolling behaviour of your visitors.

Visitor recordings

This eliminates the guesswork.

Identify potential usability issues by watching how your visitors really interact with your site.

Conversion funnels

The aim is to funnel and convert all of your visitors into customers.

The truth is your funnel has holes.

Take time to optimise your conversion funnel and block those holes.

Customer surveys & customer feedback polls

‘Did you find everything you were looking for today?’

I’m sure we’ve all been asked that question at a supermarket or a shop.

Surveys and pools can show if your helping your customers achieve their goals. It can improve customer satisfaction.

Customer feedback infographic

2. Iterate often to implement customer feedback

Using your data, craft better solutions and implement quickly. This will show your customers that you do care.

3. Keep going back to your customers for more

Keep listening, watching and asking to see how your improvements are performing. Whether they’re having a positive impact on your user engagement, increase conversions or customer satisfaction.

So those three key points in getting your customers to love your product: start collecting feedback, implement your improvements often and keep listening. Repeat.

How often do you listen, watch or ask your customers about their experiences with your product?

What customer feedback tools are you using?