How to avoid this influencer marketing fail

Thoughts on a recent article about an influencer with millions of followers struggling to sell products to their followers


  1. Make sure your followers are the right audience for the type of product you’re trying to push. If not, use ads to find the right audience.
  2. Sell with a compelling narrative. Share why you believe a product is worth their time/money.
  3. Post often about the product. Seeing your genuine enthusiasm (posting multiple times) is going to social proof it, leading to a greater potential of a sale. Self-promotion can be tough but it’s so necessary!

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