Thoughts on a recent article about an influencer with millions of followers struggling to sell products to their followers
Lessons:
- Make sure your followers are the right audience for the type of product you’re trying to push. If not, use ads to find the right audience.
- Sell with a compelling narrative. Share why you believe a product is worth their time/money.
- Post often about the product. Seeing your genuine enthusiasm (posting multiple times) is going to social proof it, leading to a greater potential of a sale. Self-promotion can be tough but it’s so necessary!
