How to avoid this influencer marketing fail

Thoughts on a recent article about an influencer with millions of followers struggling to sell products to their followers

Lessons:

  1. Make sure your followers are the right audience for the type of product you’re trying to push. If not, use ads to find the right audience.
  2. Sell with a compelling narrative. Share why you believe a product is worth their time/money.
  3. Post often about the product. Seeing your genuine enthusiasm (posting multiple times) is going to social proof it, leading to a greater potential of a sale. Self-promotion can be tough but it’s so necessary!

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